What is lucky magazine

It's a sad day for fashion magazine lovers everywhere. No comment from The Lucky Group has been issued at this time. Not long after former Editor-in-Chief Eva Chen announced she was stepping down from her title this past April as a result of the magazine's strategic changes, the fashion publication announced in May that it would be shifting from a issues-per-year to quarterly magazine. I am well aware that print publications as a whole are suffering; media platforms are beginning to focus heavily on the digital side of reporting.

I like to pride my success in the editorial field on the opportunity I had to jump start my career at Lucky Magazine in It was one of if not the biggest career move I have had to make thus far, and I cannot justifiably express the utmost appreciation I have for the time I spent there.

New York magazine's The Cut has the story :. Lucky had fallen from some pretty great heights. But when it launched, it shook up the New York media world with a bold combination of editorial and commerce that broke with the longtime separation between edit and advertising.

It spawned a short-lived men's spinoff, Cargo, that I contributed to for a while in the early s. But everything that Lucky once did well, the web now does better. Additionally, online shopping via style websites provides retail partners the chance to reach customers when they're ready to buy. The "friction" has been taken away. Lucky provoked abundant worry when it first arrived. The concern was that the edit-ad wall would start to fall, and that journalists would no longer be immune to commerce being embedded in their stories.

As it turns out, the web took care of that, leaving publications such as Lucky with a legacy print product that served its innovative purpose after the dot. There's been some sniping online about Lucky's former editor, Eva Chen, keeping up her Instagram posting schedule, but she did depart a few months ago.

And I don't really think Lucky was all that relevant anymore as a media property. I honestly hadn't thought about Lucky for over a decade, after having thought about Lucky a lot from For you. World globe An icon of the world globe, indicating different international options.