What is native advertising

This is where the use of native advertising comes in. Native ads are a form of advertisements that are more contextual than the traditional display and banner ads used in the space.

In fact, native ads are information-rich sponsored content that blends into the form and function of the platform on which it appears. Essentially, native advertising allows brands to get their content in front of their target audience with a sophisticated flair. Below, we take a closer look at what native advertising is, some examples of native ads, and the benefits of native advertising when it comes to reaching your marketing goals. As advertisers are pushing towards more content marketing and non-disruptive ad formats, the use of native advertisements is expanding exponentially.

Download the Future of Programmatic Native eBook or view the webcast. The reason native advertising has become increasingly popular for advertisers is due to its many benefits that help strengthen digital marketing strategy. Native advertising holds a great deal of potential benefits for advertisers, publishers, and users.

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Both formats provide the same kind of value to users as the organic search results and user-generated social media posts. As consumers become more resistant to traditional forms of advertising, Fortune brands and consumer startups alike are allocating bigger budgets towards content marketing and non-disruptive ad formats.

Native ads, a tactic that supports performance marketing , work in terms of supply and demand. On the supply side are publishers, with an audience and reach, looking to monetize their sites. On the demand side are advertisers looking to reach an audience and hit goals around awareness, sales, or lead generation.

At the very core of native ads is the concept of placing ads in a relevant and unobstructive context where they natively fit. See native ads in action here. Social networks like Facebook and Instagram popularized native in-feed and carousel ad formats. Content discovery platforms like Taboola power personalized content recommendations and in-feed native ads across popular publisher websites.

Fortune brands and fledgling startups alike use native ads to reach audiences at highly impactful moments, when people are already consuming content and open to discovering something new. These campaigns can drive goals around high-level brand awareness as well as down-funnel leads and sales.

Publishers have embraced native ads as an indispensable tool in monetizing content across platforms and devices. Opt-in native units encourage valuable user actions without sacrificing the overall UX, driving users to high-value pages such as video, sponsored content, microsites, and more.

Native ads avoid the disruptive pitfalls of pop-up or pre-roll ads in favor of a more respectful bargain with users, allowing people to discover and engage with branded content they may like on their own terms. See how far native ads have come with a round-up of native advertising statistics Learn the difference between native advertising vs. Learn how to choose between native advertising networks. Learn more about programmatic native advertising. Find out how to optimize for mobile native advertising.

Studies have shown that even though users are aware the content was paid for, native advertising gets higher engagement than traditional advertising methods. There are laws and legal guidelines in place to prevent native ads from being deceptive. All rights reserved. Request a demo. The Adjust Mobile Measurement Glossary Welcome to Adjust's Mobile Marketing Glossary, where you'll find everything you need to know for a successful mobile ad campaign, and beyond.

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